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About us

Who we are

Thyme Maternity is more than Canada’s leading fashion retailer for pregnant women. We celebrate new life. We understand your special state of mind and body and we will remain by your side during this exciting new chapter of your life.

At Thyme, we're a family of experts who dedicate ourselves to ensure you look and feel your absolute best throughout your entire pregnancy and after your little one is born. Every fabric, every garment, every fit is specifically designed with the pregnant body in mind.

We are proud and feel privileged to guide you through this wonderful experience by offering helpful and friendly advice. All our sales associates are experts on fit, fashion and comfort, making you feel totally at ease with your changing body. These are our gifts to you!

We're JOYFUL, PROUD, CREATIVE and EXPERT. In everything we do.

Our mission

To offer current maternity fashions with expert and friendly service.

Our vision

To be Canada’s expert maternity fashion brand in touch with the “Mom to-be” during her special state of mind and body.

Our promise

Our promise is to make the “Mom-to be” look and feel her best.

Our offering

Current maternity styles for every aspect of her life from casual to work and surrounded by an exceptional customer service.

Thyme Maternity operates over 75 stores in major malls and power centres throughout Canada. We are proud to be part of the Reitmans fashion group.