Krystle's pregnancy story
Mom-to-be for the first time and model for our summer campaign, Krystle, opens up about her pregnancy. Read her touching story.
Eating BEFORE Physical Activity for Pregnant Women
Get the most from your mom-to-be workout with food ideas that meet your unique needs.
Your Changing Body: Tips For The Active Mom-To-Be
Feeling like your tolerance for exercise is different now that you’re expecting? Here’s the science behind the changes you may be noticing.
New Collection
Our fashion director picked the hottest new arrivals.
Folic Acid and Pregnancy: An essential supplement!
Find out why folic acid is important for your baby’s development, how much you need, and the best ways to be sure you’re getting enough.
Weight gain during pregnancy
Every mom-to-be wonders about weight gain. Here’s what to expect and why it’s important.
Pregnancy diaries
Krystle's pregnancy story
Mom-to-be for the first time and model for our summer campaign, Krystle, opens up about her pregnancy. Read her touching story.
Nicole's pregnancy story
Mom-to-be for the first time and model for our summer campaign, Nicole, shares with us her pregnancy story.
Adrianna's favourite look
Soon to be mom for the first time, our very own Adrianna presents her fave look. See why she adores it so much!
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News & trends
New Collection
Our fashion director picked the hottest new arrivals.
Hue news
How are you wearing colour this season? Discover 3 fabulous new ways.
Shape Shifter: 3 hot new shapes to wake up your closet
The rules of maternity fashion have changed. Say hello to new modern shapes that show off your silhouette.
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Eating well & staying active
Abdominal Exercises During Pregnancy
Learn why they’re important, get safety tips, and check out one of our favourite ab exercises for moms-to-be.
Eating BEFORE Physical Activity for Pregnant Women
Get the most from your mom-to-be workout with food ideas that meet your unique needs.
more »
Education and learning
Minimizing your mommy footprint
Who said it’s not easy being green? Get some great tips on how you can incorporate some eco-friendly habits into your daily mommy routine.
Ode to mothers
As you start the most meaningful, powerful, transformative, life-giving and life-enhancing of all jobs, let us pay tribute to the reasons why we love mothers.
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Safe food handling
Food Q&A with Health Canada
Ever wondered about safe food handling during pregnancy? Health Canada answered your questions.
10 fast facts about safe food handling during pregnancy
Refresh your knowledge of safe kitchen guidelines with this quick overview of must-know tips for every mom-to-be.
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"The information provided is of a general nature, is designed for educational purposes only and should not be interpreted as medical advice. If you have any concerns about your own health or the health of your child, you should always consult with a physician or other healthcare professional."
