SOFT SHOP

Get Cozy

Check off all your comfort boxes with the softest ever all-day wear

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Workwear Staples

Workwear Staples

Look polished from head to toe in our 9 to 5 essentials

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shop by stage

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first
trimester

0-3 Months
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second
trimester

3-6 Months
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third
trimester

6-9 Months
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post
pregnancy

Baby’s here!
STARTER KIT

Starter Kit

Maternity Must-Haves

Start your wardrobe with pregnancy essentials that have you covered from tops to bottoms.

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lemon

How big is your baby this week?

The fruitiest size chart that tracks baby's growth week-by-week.

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BUMPFIE

Bumpfie

Now available in the App Store & Google Play store.

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nursing essentials

Nursing kit

Nursing Kit

New Mom Must-Haves

Stock your closet with (stylish!) nursing essentials that ease the process of breastfeeding for you and baby.

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bras

Bras

Trust our fit expertise!

A collection of maternity and nursing bras that deliver support and comfort during pregnancy and after baby's arrival.

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Flaunt your style in a snap & shop your fave looks from our Insta feed!